Introducing Sprout: Evolve your way to Product-Market-Earth Fit

Nature evolves through trial and error. Finding Product-Market-Earth fit isn’t about perfect preparation — it’s about rapid testing, learning, and iteration on your solution until you find what works.

Experimentation is critical to the success of your venture, but finding the time and discipline to do it well can be a challenge. That’s where Sprout comes in.

Join weekly Sprout sessions

Track your progress towards Product-Market-Earth fit and design your next experiments, with input and advice from like-minded women founders.

“Thank you Anya and Anu for the opportunity to be a part of your Sprout program. Based on the experimentation structure of Sprout, I successfully ran KaizenLife's first pilot of the community clothing exchange concept in the Bay Area, in-person. Thank you very much for all the guidance and group support!”

Rashmi Prabhu, Founder of KaizenLife

Innovate on your solution - and your business model

Effective climate solutions are often as much about business model innovation as they are about new technical innovation. 

Use our earth-centered business model canvas to map out stakeholder incentives, spot opportunities for mutual benefit, and recognize your riskiest assumptions.

Test your riskiest assumptions

At The Greenhouse, we believe in testing your riskiest assumptions first to help you get to a viable solution faster.

In Sprout sessions, you’ll get accountability and support to help you prioritize what to test and follow through on your experiments from initial design to actionable insight.

“Conducting a good marketing test isn’t easy. Getting clarity around what to test and how to test was just what I needed. Sprout helped me get beyond my uncertainty, hone in on my riskiest assumption, and actually get out there and test it — and I learned a LOT!”

Amber Hanlin, Founder of Living Systems

Accelerate your learning through collaboration

As a founder, it’s easy to get lost in the weeds. In Sprout sessions, you’ll get input from your peers to help you uncover blind spots, get unstuck, and expand on your ideas.

Sprout Program Overview

Test and iterate to find Product-Market-Earth fit.

Program includes: 

  • Zero-to-One Solution Framework

  • Experiment design template and tracker

  • Business model canvas 

  • Weekly 90-minute sessions on Thursdays, 1-2:30 pm PT

Pay $20 per session or $400 for the year.

Join anytime with rolling admissions.

Find Product-Market-Earth fit

Don’t go it alone. A supportive community of fellow founders is waiting to help you accelerate your learning.

 FAQs

  • Sprout is for early-stage founders, small business owners, and consultants who already have a solution or solution concept and are ready to start testing their assumptions to help find product-market-earth fit.

  • Applicants to Sprout will be asked to complete a business model canvas to show that they have a climate-related solution concept and initial business model that’s ready for testing.